WELCOME BACK
Client Name
Brand Identity Project
Current Stage:
Concept Development
60%
✓ Discovery
✓ Strategy
◉ Concept
○ Refinement
○ Guidelines
○ Delivery
PROJECT UNDERSTANDING
My Understanding Of Your Business
Based on the information provided, I’ve identified several key opportunities and challenges that will guide the strategic direction of this project.
Primary Objective
Establish a memorable and professional brand identity that increases recognition and builds trust.
Key Challenge
Current branding lacks consistency and does not clearly communicate the value of the business.
Strategic Opportunity
A stronger positioning strategy combined with a cohesive identity system can significantly improve perception and differentiation.
PROCESS
A Strategic Approach To Branding
Every decision is guided by strategy, ensuring the final identity is not only visually distinctive but also aligned with business objectives.
01
Discovery
Understand the business, audience, objectives, and market context before creative exploration begins.
02
Strategy
Develop positioning insights and identify opportunities for differentiation.
03
Concepts
Create strategic visual directions supported by rationale and application examples.
04
Refinement
Refine the selected direction while preserving strategic integrity and clarity.
05
Delivery
Prepare final assets, guidelines, and implementation-ready deliverables.
RECOMMENDATION
My Recommended Branding Approach
Based on the information provided, I believe the Strategic Brand Identity package offers the strongest balance between strategic depth, creative exploration, and long-term value.
MOST RECOMMENDED
Strategic Brand Identity
For brands ready to differentiate, communicate clearly, and build long-term recognition.
✓ Brand Discovery
✓ Positioning Strategy
✓ Competitor Insights
✓ Logo System
✓ Color System
✓ Typography System
✓ Brand Guidelines
✓ Social Media Assets
Timeline
2-6 Weeks
Investment
₹XX,XXX
PACKAGES
Choose The Level Of Support That Best Fits Your Goals
Each option is designed for a different stage of business growth. The recommended package has been highlighted based on the information provided in your inquiry.
Foundation Identity
For businesses that need a professional visual identity to launch with confidence.
✓ Discovery Questionnaire
✓ Primary Logo
✓ Secondary Logo
✓ Color Palette
✓ Typography Pairing
✓ Basic Brand Guide
Timeline
2–3 Weeks
Investment
₹XX,XXX
MOST RECOMMENDED
Strategic Brand Identity
For brands ready to differentiate, communicate clearly, and build long-term recognition.
✓ Brand Discovery
✓ Positioning Strategy
✓ Competitor Insights
✓ Logo System
✓ Color System
✓ Typography System
✓ Brand Guidelines
✓ Social Media Assets
Timeline
2-6 Weeks
Investment
₹XX,XXX
Brand Launch System
For businesses preparing for significant growth, expansion, or market repositioning.
✓ Everything In Strategic
✓ Extended Guidelines
✓ Launch Assets
✓ Website Visual Direction
✓ Marketing Collateral
✓ Rollout Support
Timeline
6–8 Weeks
Investment
₹XX,XXX
TIMELINE
A Clear Roadmap From Discovery To Delivery
Every stage is designed to ensure thoughtful decision-making, strategic alignment, and high-quality execution.
01
Week One — Discovery & Alignment
Review inquiry responses, project objectives, audience insights, and business goals. Establish a clear strategic direction before creative development begins.
02
Week Two — Strategic Direction
Develop positioning insights, differentiation opportunities, and the foundation that will guide the visual identity.
03
Week Three — Concept Development
Create and present strategic identity concepts supported by rationale and application examples.
04
Week Four — Refinement
Refine the selected direction based on feedback while maintaining strategic consistency.
05
Week Five — Final Delivery
Prepare final assets, guidelines, exports, and implementation-ready deliverables.
Frequently Asked Questions
Everything you need to know
Below are answers to the most common questions regarding the process, deliverables, timelines, and project logistics.
How many concepts will I receive?
Each package includes a specific level of creative exploration. The Strategic and Launch packages include multiple strategic directions, allowing for deeper exploration before refinement.
Can additional revisions be added?
Yes. Additional revisions can be quoted separately if required beyond the included scope.
What happens after approval?
Once approved and the deposit is received, the project moves into the discovery phase, and a detailed timeline is provided.
Do you provide final source files?
Yes. All approved final assets are delivered in appropriate formats for digital and print applications.
NEXT STEPS
Let’s Build a Brand People Remember
Choose your preferred package, and I’ll guide you through the next steps.
01 Select Package
Choose the package that best aligns with your objectives and desired level of support.
02 Confirm Approval
Reply with your selected package and any final questions before project initiation.
03 Secure Project Slot
A deposit invoice will be issued to reserve production time and formally begin the engagement.
04 Begin Discovery
Once confirmed, onboarding begins and the strategic discovery phase is scheduled.
Let’s Build Something Meaningful
Thank you for considering gdimidesign. I look forward to helping you create a brand identity that communicates clearly, connects meaningfully, and grows confidently.
Gary Dimi Pohty
Founder & Strategic Brand Designer
gdimidesign
STRATEGIC BRAND PROPOSAL
Building A Brand People Remember.
This proposal outlines a strategic branding approach designed to help your business communicate clearly, differentiate meaningfully, and grow confidently.
“A strong brand is not simply seen. It is remembered.”
Proposal Summary
Prepared for
Client Name
Recommended package
Strategic Brand Identity
Timeline
4–6 Weeks
Prepared by
gdimidesign